Here's an excerpt:
“I see my workday as an exercise in character building,” says Jeremy Berzon of Jerusalem , CEO of Talk & Save, an international cell-phone rental company which primarily serves North Americans coming to Israel
“I make sure not to have anything going on in my business that carries even the slightest suggestion of impropriety. There are of course many situations a person in business might find himself in that, while they are legal and within the letter of the law, nevertheless just don’t smell right. I stay away from all such things because I know that I am a visible representation to many people of what Judaism is. This is a standard of which I am very conscious at all times and it has forced me to remain above reproach.
“Through my work, I have also had the pleasure of introducing many people to what Judaism is all about. One VP of a communications company used to joke with me, suggesting that maybe I’d want to start off our meetings each time with a Torah thought. Finally, I decided to take him up on it and before long it became an official part of the schedule. He even wrote it into his calendar – first, a little study time; then the meeting. And it was intriguing and enlightening for him, it was his first experience with delving into classics like the parsha or the Haggada.
“I have seen time and time again that when people see that we conduct ourselves with integrity, and treat them with respect, as our Torah has taught us, they take note of it. It is clear to me that we are representing something to them, something important.”
